5 Laws for Home Seller Success in Maplewood/S. Orange and Beyond

Allison Ziefert January 12, 2021

With home sale prices on the rise in Maplewood, S. Orange, Montclair, West Orange, NJ, surrounding towns and across the country, you might be thinking it may be time to seize the opportunity presented by the current market.

Here are my 5 Laws for Seller Success in any market:

  1. Your house is worth what a buyer is willing to pay for it. Like any commodity, buyers compare your home to others on the market and those that have very recently sold. They want to get the best combination of location, size, condition, and value. They don’t consider what you paid, invested in the property, or what you hope to get for the home.
  2. Preparation pays off. Making repairs, painting, thoroughly cleaning, and potentially making some cosmetic improvements will pay off for you in a higher sale price and shorter time on market. Our exclusive Compass Concierge program can help you prepare your home for sale with no upfront costs.
  3. Pricing is a critical decision. Positioning your home competitively and correctly from the get go is crucial to seller success and drives your ability to get the best price and terms and to control the transaction. Price is your biggest marketing tool. 
  4. No house is perfect. A buyer’s home inspection will uncover some issues even a very well-maintained home. Expect to offer some credits or repairs with your buyer. A good real estate attorney and realtor can help you negotiate these to your advantage.
  5. Quality marketing matters. Using professional photography, video, targeted social media, and internet marketing is key to getting your home sold for top dollar in today’s market. Your realtor is your property’s marketing and advertising agency. They can target the right audience with the most effective channels to elevate the style and story of your home.

If you have any questions about home maintenance, buying/selling, or investing in real estate my team of local market experts is here to help. Fee free to contact me at [email protected] for a confidential chat. 

The Allison Ziefert Real Estate Group is a top producing real estate team based at Compass in Short Hills, NJ. We are local market experts, specializing in real estate and homes in Maplewood, South Orange, Millburn/Short Hills, Montclair, West Orange, NJ and the surrounding towns. We are driven by earning great testimonials and referral business from happy clients. You can read our testimonials here.

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