Local Love: Toy Division

Allison Ziefert August 1, 2017

This month our Local Love feature is on Toy Division, “a kids store with an eye for design.”.

 

Toy Division

www.toydivisionshop.com

101 Baker St.

Maplewood, NJ 07040

 

I recently had the pleasure of speaking with the owner of one of Maplewood’s newest additions, Toy Division. Indira Villalobos-Starr and her husband Silas Starr opened Toy Division, “a kids store with an eye for design,” in the middle of June at 101 Baker Street. Indira and Silas both have a passion for well-made toys and design, and opening a toy store has always been their dream. Indira began her toy career about five years ago with her soft toy business called Snuggly-Ugly, a collection of dolls and soft creatures. Silas is an Art Director at a cable TV network. When Indira and Silas learned that a prime location in Maplewood was available, they jumped on it. Toy Division was born!

 

The inventory in Toy Division consists of unique handcrafted toys, books and room decor. Most of the items are from small American and European designers, and some items are locally made. Indira and Silas made the decision to stay away from electronics and to focus on toys that stimulate a child’s imagination. So the store is filled with fun, funky retro, soft and wooden toys. There are also beautiful quilts and prints to decorate a child’s room. At Toy Division you can find cool, affordable gifts for your child to bring to their next birthday party. They know that buying gifts for parties can add up fast, so 62% of their inventory is priced under $20!

 

Indira and Silas are excited for the future of their new business. They are planning to host craft and music classes in the store, and they are arranging a book signing with a local author. These events are still TBD, so follow Toy Division on Facebook and Instagram, @toydivisionshop, for more information.

 

To thank the local community for their support since opening day, Toy Division is offering a discount of 10% during the month of August. Just be sure to mention the Allison Ziefert Real Estate Group to receive your discount!


Enjoy 10% Off

Toy Division

www.toydivisionshop.com

101 Baker St.

Maplewood, NJ 07040

Offer good throughout the month of August 2017

Mention the Allison Ziefert Real Estate Group for your discount

Coupon Expires August 31, 2107


The Allison Ziefert Real Estate Group is a top producing real estate group based at Keller Williams Mid-Town Direct in Maplewood, NJ. Allison Ziefert, a local market expert, specializes in Maplewood, South Orange, Millburn/Short Hills and West Orange, NJ real estate and homes, and the surrounding towns. Allison’s success as a Maplewood/South Orange realtor is driven by earning great testimonials from sellers and buyers of homes in her marketplace. You can read her testimonials at www.azhomesnj.com/testimonials.

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